Haier Smart Home U+ Platform Powered by Realtek Wi-Fi Solutions


HSINCHU, Taiwan –July 25, 2014 – Realtek Semiconductor Corp., a global leading semiconductor company in the wired and wireless communication, multimedia, and PC peripheral industry, announced today it would collaborate with Haier Electronics Group Co. on smart home appliances. Haier’s “Smart Living” appliances have been drawing ever greater attention over the past years. In order to offer easier and seamless connection among smart home appliances, IOT devices, and a variety of mobile equipment, Haier’s upcoming U+ smart living platform provides complete integration and enables consumers to manage and control these appliances from anywhere in the world. In conjunction with Haier’s U+ platform and cloud service, Realtek’s ultra low-power Wi-Fi IOT and router solutions provide low-power wireless connectivity for the best possible user experience and enjoyable ‘smart life’.

In contrast with traditional home appliance vendors, Haier has devoted large resources to ‘smartize’ its home appliances. “Haier is not a follower and the U+ Smart living platform is an accomplishment of our long term dedication to smart home appliances”, said Lily Li, Haier Smart Home Technology General Manager. “This year, smart appliances will comprise some 30% of the annual shipping quantity of white goods. Currently Haier is keen to embrace new technology and cooperate with the world’s leading companies for both software and hardware development. Our collaboration with Realtek shows our determination to continue to transform into a smart home appliances leader. With Realtek’s expertise in wireless technologies, SOC (System on Chip), a whole range of IOT solutions, and dedicated technical support, Haier can make strides in IOT and smart appliances markets and pave the way for the U+ smart living platform’s success in the industry”.
“We are very pleased to match the latest Realtek technology with Haier’s smart appliance products”, said Realtek’s Vice President and Spokesman, Yee-Wei Huang. “Our premium wireless solutions and services allow smart appliance suppliers to fully realize the potential of their products and ensure their success in the IOT industry”. 

About Realtek
Realtek Semiconductor Corp. is one of the world’s leading IC providers. Realtek designs and develops a wide range of IC products for communications network, computer peripheral, and multimedia applications. Products include 10/100/1000M Ethernet Controllers/PHYs, 10/100/1000M Ethernet Switch Controllers/Media Converter Controllers/Gateway Controllers, Wireless LAN Controllers & AP/Router SoCs, DSL Chips, VoIP Solutions, High Fidelity Audio Solutions for Mobile and PC Applications, Clock Generators, Card Reader Controllers, Web Camera Controllers, LCD Monitor/ATV/DTV Controllers, and Digital Home Center Controllers. With advanced design expertise in RF, analog, and mixed signal circuits, and with strong manufacturing and system knowledge, Realtek offers full-featured, high-performance, and competitive total solutions. More information on Realtek can be found on our website:

Editorial Contacts
Tracy Ho
Realtek Semiconductor Corp.
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